The Learning Gap is a second reason many strategies fail. Why? Because we think we know what’s the latest and greatest, when in fact, we don’t. The foundation of the Learning Gap is a paradox. Here’s how it works We’re all trained to seek the status of expert. In business and in our hobbies […]
The Reality Gap is one of the chief contributing factors to failing strategies, in all of our businesses. What’s the Reality Gap? It’s a by-product of the way our minds work. It’s also the reason we think we know exactly what’s going on in our buyers’ worlds. Why we’re often wrong about their real needs. […]
