Canva Just Revealed Its Biggest Upgrade Since 2013
On May 23rd, 2024, Canva revealed its biggest upgrade to its software since 2013 at their live event Canva Create: Work Redesigned. This epic event uncovered the new features available in the user-friendly designer software. Previously, Canva has described itself as a free-to-use graphic design tool. Now, Canva isn’t just for graphic designers. Their features can be used in all aspects of business to keep employees and customers engaged.
In this article, I’ll discuss the new updates that were revealed during the event, how the updated features can be used for human resources, marketing, sales, and creative departments, and which pricing model is right for you.
Read on to learn how Canva’s software can be game-changing for your company.
Canva Announced Game-Changing Updates To Its Design Software
What was once a user-friendly graphic design software is now a user-friendly graphic design, project management, sales, presentation, data visualization, and course management system. Of course, Canva has made changes over time to stay competitive with other platforms and give their users a better experience, but this upgrade is more than just an update.
These new features are built to help big and small teams be more collaborative, increase productivity, and earn more revenue. This accessible software is built for teamwork. Large and small companies alike have turned to Canva to create company assets, including social media graphics, sales presentations, and videos.
Now, companies can use this resource to do more. Rather than just a marketing tool, Canva is now an adaptable software that HR, marketing, sales, and creative teams can use to get more done.
Features For Everyone: HR, Marketing, Sales, And Creative
Human Resources
Those working in human resources, DEI (Diversity, Equity, and Inclusion), and internal communications will be happy to hear that features were created just for them. Keeping in mind the number of documents that HR professionals need access to each day, Canva’s software engineers created a learning management system and an internal communications software.
The learning management system allows users to easily make and share courses. This is an excellent way to share onboarding materials with new hires or go through yearly diversity training.
The internal communications software takes the work out of communicating effectively by providing a means to share documents and presentations seamlessly. For example, an internal communications team can create and share employee documents within Canva. This makes it less complex to keep reports and contracts organized, as they are all kept in the same place and easily accessible.
Marketing
Marketers everywhere have always fawned over Canva’s design templates and graphic features. However, the new update takes it a step further with Bulk Create. This new component allows marketers to upload a CSV file with their campaign messaging and brand colors. Then, Canva will create hundreds of unique graphics that marketers can use as assets for their marketing campaigns.
This new feature saves businesses time so marketers can focus on more creative tasks rather than tedious and time consuming ones.
Sales
Sales teams will be excited about the software refresh, as well. Sales managers can now add data instantly with the Data Autofill feature. This sales feature allows sales managers to instantly upload sales data, aiding in analysis and future planning. Additionally, branded templates, recordings, graphics, and print sales features are offered to create consistent sales decks, demos, and pitches.
Sales teams can create more effective and personalized sales presentations for their prospects, leading to more leads and sales.
Creative
Furthermore, their AI models have been polished up to advance creative work. The “Magic Media” features create visually stunning AI graphics and poetic AI writing to help creatives get more done in less time.
Canva is trusted by reputable companies, including HubSpot, Sony Music, and SalesForce to organize creative teams. Their creative workspace allows for customizable brand kits, instant image replacement, and quick asset creation.
Creative assets can be more engaging and impactful thanks to Canva’s new software update.
Pricing For Canva
Canva has a generous pricing model. There is a free version that anyone can use which has enough capability to get most jobs done. However, the pro version is a better option for businesses who plan on using it it frequently and have the account shared with multiple people in the company. Additionally, Canva is always free for nonprofits. This philanthropic effort allows nonprofit organizations to increase brand awareness and fundraising for their cause without it affecting their budget.
Canva Free
Canva’s free version offers one million free templates and over 1000 design options at no cost to the user. This option is great for a solopreneur, start-up, or small business.
Canva Pro
Canva Pro costs $120 for one person to use. It allows for 1000 brand kits, unlimited premium templates, and AI features. This payment model is ideal for freelancers or small agencies.
Canva Teams
This payment model costs $100 per person per year. This means that for a team of three, it would cost $300 a year. This option would be good for sales, human resources, or marketing teams.
Your ROI
Signing up for a one year subscription is a big decision. Even with a low barrier of entry, investing in a new software isn’t a decision that you should take lightly. Consider how you see Canva working for your business before investing in a pro or team plan. Don’t hesitate to sign up for a free account and test it out before making your purchase.
Understand How Canva Can Work For Your Business
With so many new features, Canva is an asset to large and small businesses. It can increase productivity, creativity, and sales.
Mythos Group understands that changing the way you organize and collaborate can be confusing. We can help you understand what project management, design, or video software will be the most effective for your business. Contact us for a consultation.
