The Dos And Don’ts of AI: AI Best Practices
AI, or Artificial Intelligence, is an advanced technology that uses machine learning to learn through data and carry out tasks. As AI becomes more and more ingrained in our daily lives, it’s crucial that we understand how to ethically use AI. It’s appropriate to use AI to automate tedious tasks, but be careful that you don’t let it go too far. In this article, you’ll learn when it is appropriate to use AI and when it should be avoided. Following these AI best practices will guide your organization on how to morally use AI for business needs.
How AI Should Be Used
AI can create many advantages for your business if it’s used correctly. By following these practical tips for ethically using AI, you will be able to harness its capabilities to achieve a competitive edge.
Do Use AI To Automate Tasks
AI is a powerful tool that can be used to simplify complex processes and automate tasks. It can automate workflows, streamline project management, monitor data, and increase productivity. The following are examples of tasks that AI can automate.
- Note Taking. AI can process human speech to transcribe it into text in realtime. AI note taking tools, such as Fireflies and Meetgeek, can transcribe virtual meetings as they happen to provide a transcript to look back on and share with those who were unable to attend.
- Task Management. AI can aid in task management by automatically generating to do lists and assigning tasks to the team. It can learn which tasks are recurring and automatically add them to your team calendar with corresponding due dates.
- Project Management. AI is capable of automating project updates and summaries to save you and your workers time. AI can help you stay on top of deadlines and track progress.
- Sales. You can track customer interactions, update customer records, and generate reports with the help of AI. AI sales tools, like Zendesk, are able to save sales teams time so they can spend more time focusing on customers.
- Marketing. AI is able to monitor and analyze marketing data to provide insights and automate reports. It can track campaigns and monitor audience engagement to determine what is effective for your audience.
- Customer Support. AI powered chatbots are able to handle a large volume of customer inquiries to allow customer support representatives to focus on more complex customer questions.
Do Use AI To Sort Data
An excellent use of AI is to sort data. AI can quickly sort through tons of data to provide you with insights and reports. By sorting through this data, it allows you to see what consumers want, areas for improvement, and opportunities for new business strategies.
Do Use AI For Preliminary Research
Since generative AI is able to search the internet quickly and provide you the answers you are looking for, it is a great option for conducting preliminary research. However, it’s important to keep in mind that generative AI, like Chat-GPT, doesn’t have the ability to cite its sources, so you won’t know where the information it gives you comes from or if it is credible and accurate. This is why AI is good for preliminary research. If you don’t have any background knowledge about a topic, it can give you some information to give you a starting point for your deep research.
Do Use AI For Idea Generation
AI is an effective tool to generate ideas. It can provide suggestions and examples for content, business plans, hiring processes, and more. By looking at the suggestions and examples AI can provide, it can inspire you to branch off from those ideas and create your own individual ideas.
How AI Shouldn’t Be Used
Now that you know when it is appropriate to use AI, let’s discuss a few instances when it is not appropriate to use AI.
Don’t Use AI To Replace Workers
While AI can and should be used to automate tasks, it should not be used to replace workers. By automating tasks, you free your workers up to focus on more deep work. They will be able to be more productive by completing more tasks that aren’t able to be automated, such as collaborating in meetings, speaking with customers, or creating creative assets.
Don’t Use AI For Creative Tasks
We recommend avoiding the use of AI for creative tasks. Even though AI is advanced and can generate creative materials quickly, it is still not able to do so as well as humans. The following are examples of creative tasks that need a human touch.
- Writing. Content writing, brand guidelines, and creative documents should be written by people. While AI can do a decent job with these, creative writing requires a human touch and unique thought. Also, AI is not a 100% accurate when it comes to attributions and quoting sources.
- Graphic Design. Graphic design, such as your brand logo, website design, and social media graphics should be completed by a professional graphic designer.
- Sales Presentations. AI may be able to create a sales presentation that you could pass off as doing yourself, but it’s going to miss out on nuances that only a human can provide, such as relating to the problem that the product or service solves.
- Business Strategy. When it comes to creating your business strategy, it’s important to separate yourself from the competition. This can only be done by creating your business strategy on your own, without the help of AI. Since generative AI draws from other previously published sources, it won’t be able to generate a competitive business strategy that stands out from others.
Don’t Use AI As A Search Engine
Despite AI having the ability to search through thousands of websites in an instant, it shouldn’t be used as a search engine. As mentioned above, since AI doesn’t cite its sources, we have no way of knowing where it got its information from. If you are looking for specific information, we recommend using a traditional search engine so you are able to analyze the credibility of the source and give credit to the original owner of the information.
When To Use AI and When To Not
Overall, AI should be used to automate tedious tasks in order to increase productivity and save workers time. AI is a powerful tool that can sort data, conduct research, and generate ideas. AI should not be used to replace workers or complete creative tasks.
Ready to empower your organization to use AI to its fullest? Contact Mythos Group today to get started.
