Which Types Of Organizations Can Benefit From An AI Chatbot?

By Amit Patel | Artificial Intelligence, Corporate Culture | Comments are Closed | February 14, 2024 | 0

Which Types Of Organizations Can Benefit From An AI Chatbot?

We’re dubbing 2024 as the “year of the chatbot,” and for good reason. More and more organizations are implementing chatbots to reap benefits like:

Up to a 67% increase in sales
Conversion rates of up to 70%
Up to a 25% increase in revenue
Up to 2.5 times their current sales conversion rate
Billions of hours of time saved

But while some AI chatbot use cases are obvious, such as using them to provide 24/7 customer support with fewer resources, there are hundreds of ways chatbots can assist organizations in improving customer satisfaction, adding revenue, and distinguishing themselves from competitors.

In this article, we discuss common reasons why organizations are adding chatbots to their workflows outside of the customer service realm and creative use cases by industry.

Top Reasons Why Organizations Are Implementing AI Chatbots

Of the many ways companies can utilize AI chatbots, we’ve seen the following motivators surface most frequently.

To Personalize Interactions

Consumers these days don’t just appreciate personalized brand experiences – they expect them. In fact, nearly 75% of polled consumers expressed frustration at content that doesn’t recognize and match their personal interests. On top of that, 80% of consumers say they’re more likely to make a purchase when offered a personalized brand experience.

Chatbots can provide individualized content and interactions by:

Making hyper-personalized recommendations based on past purchases or interactions
Creating user profiles to adapt to each visitor’s preferences and interests
Responding in the user’s native language
Providing customized offers
Using specific terms and expressions that resonate with your audience

Personalized interactions make customers feel heard and understood and help them find what they need faster, creating an overall positive brand experience.

To Increase Organic Traffic

Having a chatbot can improve your site’s search engine optimization (SEO) in a number of ways. Chatbots can:

Analyze and adapt to a user’s search intent
Increase user engagement and time spent on your site, which search engines greatly consider in rankings
Identify critical user-driven keywords aligned with your audience’s search preferences and make recommendations for better SEO headlines
Optimize your site’s mobile-friendliness
Drive additional organic traffic via bulk chat blast campaigns (similar to email blasts, but with a chatbot instead)

An increase in organic traffic means greater brand visibility and a higher chance of conversions.

To Generate Additional Revenue

Chatbots can be monetized, which means they can provide additional revenue streams for businesses that may heavily rely on traffic and engagement. Organizations can monetize chatbots by:

Incorporating sponsored links, such as product recommendations
Charging a monthly subscription fee to access certain features
Upselling based on individualized customer data
Using a commission-based model, where the organization earns a percentage of any sales made through its chatbot’s recommendations
Displaying ads within their chatbot feeds

To Collect Customer Feedback

Nearly 90% of consumers engaged with a chatbot at least once in 2022, and that number is only expected to rise. This gives organizations access to data from a wide range of customer interactions that can help improve their service offerings based on what their customers are looking for.

Chatbots can also collect valuable customer information that can be used for future marketing purposes, such as their name, email, phone number, and more. At the end of each interaction, a chatbot can offer a customer satisfaction survey as an additional way to glean insights.

Creative AI Chatbot Use Cases By Industry (With Examples)

Because AI chatbots have such a wide use range, applications vary greatly among industries. Here are some creative ways we’ve seen chatbots used to drive businesses forward.

Media Publisher Chatbots

Nearly half of publishers around the globe are facing decreasing traffic, which ultimately leads to a significant loss of revenue. To survive, many media publishers are implementing new tools such as chatbots to offer additional ways to increase audience engagement.

Large publications like Men’s Health and Wired have found success in growing their audiences by distributing AI chatbots on popular messaging apps like Facebook Messenger and Viber. For example, Wired’s chatbot can provide the latest tech news as it’s happening and answer industry-related questions to keep readers in the know.

Healthcare Chatbots

While “chatbot” and “healthcare” are likely two terms that make you nervous to hear in the same sentence, there are some instances where chatbots can be helpful for your overall health.

Healthcare AI chatbots can:

Follow up with patients after surgeries
Assist with appointment scheduling
Classify patients based on symptom severity, helping providers to triage cases in order of priority
Help with prescription information and refills
Track important health data such as weight

To combat problems related to mental health treatment costs and availability, Woebot Health released Woebot, a chatbot that’s trained in cognitive behavioral therapy to provide a listening ear 24/7. While it doesn’t provide therapy, it prompts users with self-reflection questions to help them fix distortions in their thinking.

A study by Stanford University found that chatting with Woebot for two weeks led to a significant improvement in mood.

Public Service Chatbots

Gone are the days of waiting a week or more to receive certain government forms by mail or lengthy holds to request copies of your marriage certificate. Chatbots in the public service industry can also provide emergency alerts, vital safety information, and road construction updates.

These chatbots can even be helpful for journalists, who can request interviews with government officials or gather additional details on press releases in a timely manner.

Travel Industry Chatbots

In service-based industries, chatbots offer a level of convenience for customers who are looking to quickly make hotel reservations, find flights, and complete the booking process.

Several airlines have used chatbots to:

Help users navigate confusing airports by providing airport layouts and directions to terminal amenities
Notify passengers about flight updates, such as time or gate changes
Track baggage
Request refunds or changes (without spending time waiting in lengthy phone queues)
Provide personalized recommendations, such as flight upgrades and destination suggestions

Turkish Airlines, for example, offers its chatbot travel assistant, named Boti, to make it easier to find special offers, check in for flights, and even answer more complex queries such as questions about tariffs and cargo status.

Manufacturing Chatbots

Chatbots can create efficiencies within businesses as well.. For example, in the manufacturing industry, these conversational tools can:

Provide quick access to knowledge articles
Check supplies and inventory in real time
Analyze how supplies are used to avoid waste
Notify both employees and buyers about deliveries and shipping updates
Interact and negotiate with vendors

All of these capabilities can significantly improve operational efficiency, workflows, and the organization of large groups of assets.

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