AI, or Artificial Intelligence, is an intelligent software that is able to process information. AI has been used in business and personal life for many years now. However, in the past couple of years it has seen extreme growth in its abilities, use cases, and users. For example, generative AI software, such as ChatGPT, is able to search the internet to provide users with the specific answer they are looking for. It’s able to build users a custom skincare routine, answer a specific historical question, or write a summary of a lengthy article.
As AI’s capabilities grow, we are beginning to see new use cases for it. An up and coming, innovative AI program is AI agents. These AI agents are in beta development and will eventually be able to complete computer tasks just as a human would. The biggest use case that developers have used to support the case for AI agents is travel planning. Once these AI agents have been fully developed and trained by humans, they may be able to plan and book travel arrangements, eventually cutting out the need for online travel agencies.
In this article, we’ll take a closer look at how AI agents are pioneering a new way for the travel industry, how AI can be used to streamline business travel arrangements, and how AI can reduce the planning involved for personal travels.
AI Agents: Pioneering The Travel Industry
With advanced engineering, AI agents are pioneering the travel industry. AI engineers plan for their new AI agents to have the ability to navigate the internet just as well as a human, even going so far as booking flights, accommodations, and activities for travel. Developers plan to teach AI general computing skills so it will be able to complete any tasks it’s asked to, rather than particular tasks it’s specifically designed for.
This was illustrated in a presentation by Anthropic, one of the top AI developers and creator of the generative AI, Claude. In this demonstration, the AI took over the computer, “looked” at the screen, and moved the cursor around just as a human would. It was able to click buttons and type text as needed.
According to Skift, a travel news site, Anthropics biggest competitors, Google and OpenAI, have similar AI software in development. In all of these presentations, beta testers were surprised to see that the AI completed small tasks just as a human would. For example, it got distracted by checking the weather in the middle of its research. At this stage, it’s mimicking what a human would naturally do. As engineering progresses, they plan to make the AI more and more efficient, eventually surpassing human speeds.
AI For Business Travel
With the advanced technology and capabilities of these AI agents, developers predict that it will eliminate the tension of manually searching for and comparing travel options. Skift reports that their goal is to bypass online booking sites. They hope these new capabilities will allow people to put their trust in the AI to find the best deals on their behalf and book their travels for them.
As of March 2024, 41% of North Americans used generative AI for travel planning, according to Statista. This shows us that people are beginning to trust AI and see how it can help them with their travel plans.
In terms of business travel planning, this will save those who travel for business time by booking flights and accommodations. While it’s not capable at this stage, developers plan for the AI to have the ability to search the web for the best deals for a particular flight to and from a particular city. It will not only find the deal, but it may be able to book the flight itself. Online travel sites, including Kayak and Booked AI have harnessed an early version of this technology.
Additionally, the AI will be able to complete that same process to find users’ accommodations (hotels, rental homes, etc.) that fit their dates and desired amenities.
AI For Personal Travel
Along with business travel arrangements, travel AI agents plan to be capable of preparing personal travel plans, as well. From the best time to travel to the ideal activities for your party, these AI agents have a goal of making leisure travel plans as simple as possible for its users.
A leader in this sector is Amelia AI by SoundHound AI. Their platform works directly with hotels to provide guests with personalized experiences and assistance as needed. They provide instant answers and personalized resolutions based on the location, hotel amenities, and AI knowledge.
They have answer agents that search existing content from travel and hospitality companies to efficiently provide you with an answer to a travel question. Additionally, they have action agents that can complete tasks for guests, including booking flights, reserving rooms, and completing car reservations.
These advanced capabilities plan to make personal travel a more carefree experience all while cutting out the middleman of travel booking sites.
The Future Of Travel
What do AI agents mean for the future of travel? For now, the travel industry will stay the same, more or less. The top AI companies have not announced a timeline of when their AI agents will be ready to complete these tasks on their own without human interference. However, it has the potential to become an integral part of online travel booking with its efficient and time-saving features. It’s exciting to see what the future of AI may look like and learn about plans for future development from AI engineers.
Contact Mythos Group For More Insights
Currently, AI is a powerhouse of a technology that can help users generate ideas, develop content, and answer questions. As AI technology continues to grow, we will see it become more and more ingrained in our lives, including personal and business travel.
Our team at Mythos Group is well-versed in AI tools and technology. Contact us today to learn more about the AI revolution and how it could impact your business!
